Digital Marketing / Online / Online Marketing are amongst the most used terms of the marketplace today. However, it is sadly just a bunch of jargon for most of those who hear it and then use it to convey their thoughts. What exactly is digital marketing and what part of it critical for today’s business participant? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing will be just marketing of your items onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is one. That is what Online marketing was. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is absolutely. Digital / Internet marketing is a wider concept than the social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. over the internet. However, there are other platforms that fit in digital marketing with the exception social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is actually a way to get higher rankings in the search results along the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every website owner as it aids you stand out on the list of sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple era. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy all of them so as to keep reminding them about their visit to price of running.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771